Posted by Tim Geiger on October 30, 2009 under apparel, embroidery | 
Have you ever noticed how great an embroidered logo looks on the hanger in the store? It’s bright, it’s shiny, and it has great well-defined edges.
Then you buy it, take it home, and wash it. That’s when the trouble becomes apparent. The threads start to unravel. Now the logo doesn’t look so good. The edges get jaggy and the rest of the logo doesn’t seem quite as tight.
Many embroiderers, especially new embroiderers, fail to use a locking stitch at the end of satin stitches. Satin stitches are the type of longer stitches that make up the bulk of embroidered text and some designs. They are usually 1/8″ or 1/4″ in length. If these are not locked down at the end of the letter or logo the stitch will unravel in the wash or when pulled on.
To prevent this problem with embroidered shirts, the person creating the logo can add three small stitches, thus making a knot that will hold the top thread and bottom thread in place.
Click here for some examples of fashion golf shirts, performance sport shirts and woven dress shirts. Each of these shirts will stand up well to professional embroidered logos!
Posted by Tim Geiger on October 15, 2009 under awards |
Personalized gifts are a great way to say thank you. The personalization adds that special touch to an item. Mouse pads, engraved clocks, key chains, and many other items all offer the ability to add a name or special saying while still keeping the cost under control.
Did you know the single largest reason someone leaves a current job or position in an organization is because they feel under-appreciated? A personalized item not only gives that recognition, but has a higher perceived value.
A business was interested in handing out grill sets to all of its employees. The set included 4 grilling implements and an apron that would hold those items. Each apron had the company’s logo and was further personalized with the recipient’s initials. Each employee felt special. Imagine that!
Another business ordered a 3-piece luggage set for each of its employees. Each bag of luggage set was personalized with the initials of that employee. Again, the employees felt great about these gifts. Those feelings come back around to the employer.
In both of these examples the personalized gifts were a big hit. The companies went the extra mile and added each employee’s initials and not just their own logos. This extra action helped drive home the point that the company is as good as its employees and that everyone is appreciated and important.
What can you do to make a similar impression?
