Posted by Tim Geiger on September 22, 2009 under apparel, embroidery | 
When you’re designing a logo that you wish to have embroidered, keep it simple. In fact, the simpler the better.
Consider a salesperson at your company. Maybe that person is you. Maybe it’s someone else. Regardless of who the salesperson is, no doubt they have a lot to say about what they can offer potential new customers. Can you imagine how ridiculous it would be if they tried to put their entire sales pitch on the chest of a shirt? :) The more text and information you add to the embroidered logo the messier it starts to look.
For many the first step in the sales process is to sell the sales person. The next step is to sell the company. Keep embroidery logos clean and sharp, simply allowing the logo to catch the eye of your potential customer. A great shirt should catch the eye of a prospect and make it easier for them to strike up a conversation with you, “Oh do you work for…”
If the logo looks like it contains more information than a Google search result, it will be sloppy and hard to read. What does that say about the person and the company? Allow the embroidered shirt to start up a conversation and let the sales person do the selling.
Need an embroidered cap or embroidered knit shirt, check out these products that can easily support your logo!
Posted by Tim Geiger on September 10, 2009 under apparel, embroidery, screen printing |
When designing your logo to be printed on a shirt, one of the hardest questions to answer is what size you would like your logo. Most chest size and sleeve logos are 3 to 4 inches wide. Full front and full back logos can be 9 to 12 inches wide. The size you choose depends on your logo and the product it is going on.
A great way to help visualize the size is to print your design to the size you think you might want the final version to be. If you cannot print that big, use a photocopier to enlarge to the desired size. You can even enlarge a business card size logo to 12 inches wide through several enlargement cycles. If the design has to be larger than the output paper then enlarge and print portions onto 2 or more sheets. You can cut out the appropriate parts and tape them together. Once you have a reasonable representation of the logo at the desired size, place it on the garment and see what you think.
Going through this process, and then viewing against the garment, will give you a good feel for whether the size you chose is appropriate. If you like the results, great! If you don’t, then try a different size. This is much smarter than creating a run of t-shirts or golf shirts and then deciding that your logo should have been a different size.
Here some examples of silk screen t-shirts and embroidered polo shirts that would be great with a logo.
